Exploring Brand New: UnderConsideration’s Premier Blog
What is Brand New?
Launched in 2006, Brand New is dedicated to discussing and reviewing brand refreshes and redesigns. With each post, the blog aims to explore not only the aesthetics of a brand's visual identity but also the underlying concepts and strategies driving those changes. The depth of analysis ensures that readers gain a comprehensive understanding of what makes a brand successful.
Key Features of Brand New
Critical Reviews
One of the hallmarks of Brand New is its strong emphasis on critique. Each review offers a well-rounded perspective, discussing both the strengths and weaknesses of new branding initiatives. The authors—Armin Vit and Bryony Gomez-Palacio—possess extensive experience in design, allowing them to dissect elements like typography, color schemes, and visual harmony effectively.
Community Engagement
Brand New fosters a vibrant community through its comments section, where readers can share their thoughts and opinions on each post. This interaction not only showcases diverse viewpoints but also encourages dialogue about design principles and practices.
Format and Aesthetic
The blog features a clean layout that is visually appealing and easy to navigate. Each post typically consists of side-by-side image comparisons, making it simple for readers to grasp the differences between the old and new identities. This visual approach enhances the understanding of design changes at a glance.
Educational Value
In addition to critique, Brand New serves an educational purpose. Each post often includes insights into the rationale behind design decisions, offering valuable lessons for aspiring designers. Whether it's about adjusting a logo or revamping a color palette, the blog provides real-world examples that serve as case studies for effective branding.
Why Brand New Matters
Staying Updated with Trends
Brand New is an excellent resource for those who want to keep their finger on the pulse of branding trends. By reviewing a wide variety of brands—from startups to established corporations—the blog provides insights into how design evolves in response to market demands.
Inspiration
Whether you’re a seasoned designer or a newcomer to the field, Brand New offers a steady stream of inspiration. By analyzing successful branding strategies, it encourages readers to think critically about their own design practices.
Conclusion
Brand New is a cornerstone of UnderConsideration and an essential resource for anyone interested in branding. Its combination of critical analysis, community engagement, and educational content makes it a standout platform in the design blogosphere. Whether you seek to be inspired, informed, or engaged in thoughtful discussion, Brand New is a must-visit destination.