Practical Lessons for Brand Leaders in 2026
In 2026, brand leaders should adopt a modular brand system, leverage AI for creative operations, and surface proof of sustainability and social responsibility.
27
Dec
13
Nov
Top Branding Trends of 2025
Branding trends in 2026 will prioritize authenticity, transparency, and sustainability. Hyper-personalization, immersive storytelling, and dynamic brand identities will be key, alongside employee advocacy and community building.
15
Oct
Jaguar: A Fresh Approach to an Iconic Brand
Jaguar’s rebranding emphasizes electric vehicles, sustainability, and cutting-edge technology, aiming to redefine luxury for a new generation of drivers.
18
Sep
Brand Refresh vs Full Brand Overhaul?
Brand refresh involves minor changes for modernization, while a full rebranding is for major strategic shifts. The decision depends on business goals, performance, audience, and resources.
12
Aug
Exploring Brand New: UnderConsideration’s Premier Blog
Brand New, UnderConsideration’s flagship blog, is a vital resource for the design community, focusing on branding and corporate identity.
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